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New Study Confirms the Value of Trade Shows

In the May, 2004 edition of Sales & Marketing Management, a new study has proven the enduring value of trade shows. Of the 249 executives surveyed, 22% state that "trade shows are the marketing method that yields the highest number of sales leads," more than any other source.

Why are trade shows valuable?

Trade shows are face-to-face, which gives us a better idea of what the other person/business is about - that data will not transfer in other media or at a distance.

Trade shows are the most effective way to market a small business. This is one place where small businesses can compete on a level playing field with larger firms.

Lead generation - as confirmed by the S&MM study mentioned above.

You have the opportunity to discover and share new products/services.

Network. The larger your network, the greater the benefits you can gain.

So, go to a show. Exhibit. Experience. Network.

Source: "Competing Ideas", Modern Machine Shop, Wayne Chaneski.